Interactive 3D visualization
Users can explore and interact with rich 3D content directly in the browser.
Case study — Digital Experience
Valspar ColorVerse VR Experience
Immersive VR-powered color exploration platform transforming paint selection into an interactive 3D brand experience.
- Client
- Valspar ColorVerse VR Experience
- Role
- Product design & 3D engineering
- Platform
- Web · Mobile & Desktop
01 — Overview
A clearer way through a complex experience
Immersive VR-powered color exploration platform transforming paint selection into an interactive 3D brand experience.
Created a highly immersive customer engagement experience around paint and color exploration. Improved user confidence in color selection through interactive visualization. Increased brand differentiation through innovative VR experiences. Gamified the paint discovery process to drive deeper customer interaction. Demonstrated innovative use of spatial computing within retail and consumer product experiences.
Immersive VR Brand ExperiencePlatform Type
Interactive Paint VisualizationCore Feature
Gamified Spatial ExplorationExperience Mode
4Core phases
The Challenge
The Challenge
Traditional paint catalogs and static color swatches make it difficult for customers to confidently visualize colors in real environments. Brands also struggle to create memorable digital engagement experiences that emotionally connect customers with product personalization and color exploration.
The Solution
The Solution
Developed an immersive VR-enabled 3D experience for Valspar that allows users to explore paint colors interactively through gamified environments, virtual galleries, and real-time house painting simulations. The platform transformed traditional color browsing into a highly engaging spatial experience designed to increase user interaction and brand engagement.
The System
A connected system built for the experience
The experience combines Three.js, React, TypeScript, WebXR in a responsive system designed to stay clear, fast, and reliable across devices.
The Outcome
A measurable result, designed into the product
Created a highly immersive customer engagement experience around paint and color exploration. Improved user confidence in color selection through interactive visualization. Increased brand differentiation through innovative VR experiences. Gamified the paint discovery process to drive deeper customer interaction. Demonstrated innovative use of spatial computing within retail and consumer product experiences.
Built around the moments that matter
Real-time data
Live information keeps the experience current and supports timely decisions.
Product configuration
Users can customize product options and preview changes through an interactive workflow.
Workflow automation
Guided workflows reduce repetitive work and keep complex processes consistent.
Form and intake workflows
Structured forms simplify data collection and guide users through complete submission workflows.
Gamified engagement
Gamified interactions encourage participation and make exploration more engaging.
Inside the experience
Created a highly immersive customer engagement experience around paint and color exploration. Improved user confidence in color selection through interactive visualization. Increased brand differentiation through innovative VR experiences. Gamified the paint discovery process to drive deeper customer interaction. Demonstrated innovative use of spatial computing within retail and consumer product experiences.
Project TeamSaailverse case study
Next ProjectJLL Flexible SpacesData Visualization